BluePrint Automation BV



Elbert joined BluePrint Automation in 2001 as a Field Service Engineer, advancing through various technical and leadership roles. In 2013 he became responsible for Service and After Sales. Since 2020, he has driven Innovation and Standardization as Technical Director. Elbert holds a bachelor’s in Engineering & Business Administration and a master’s in Business Administration (Nyenrode Business University).
As Managing Director in a co-leadership role with Kees Nijenhuis, Elbert is responsible for Sales, Marketing, Product Management and Technical departments, focusing on customer-centric innovation and seamless delivery of our solutions.

Kees Nijenhuis joined BluePrint Automation in 2018. Before joining BPA, he worked in the graphical equipment industry as Manager Operations (NL) and Vice President (US). Initially responsible for Operations, his role at BluePrint Automation expanded in 2020 to include Service. Kees holds a bachelor’s degree in Commercial Economics (HAN) and a master’s degree in Business Administration (Radboud University).
As Managing Director in a co-leadership role with Elbert Griffioen, Kees oversees Project Management, Operations, Service and HR, focusing on improving operational efficiency, enhancing service quality, and ensuring a productive work environment.

Kasper joined BluePrint Automation in 2016 with over 10 years of CFO experience in machine manufacturing and production. He has managed Finance & Control, HR, Legal, Facility, and IT, and represents BPA in China. Kasper holds a bachelor’s in Accountancy from Windesheim and a master’s in Economics from the University of Amsterdam.
As CFO of BPA Group, Kasper is responsible for Finance and IT worldwide, focusing on strengthening financial performance, optimizing IT infrastructure, and ensuring sustainable growth.

Between 1989 and 1993, in our company’s early years, Jos van Oekel was responsible for developing the European market for BluePrint Automation. After that, he left us for a while, holding several positions at various companies in industries related to packaging. In 2015 he returned to the nest, by becoming the Sales Director at BluePrint Automation. His responsibilities include all global commercial activities, except for the separately managed Americas. Jos holds a bachelor’s degree in Mechanical Engineering and a BBA at Nyenrode Business University.
BluePrint Automation Inc.


Kasper joined BluePrint Automation in 2016 with over 10 years of CFO experience in machine manufacturing and production. He has managed Finance & Control, HR, Legal, Facility, and IT, and represents BPA in China. Kasper holds a bachelor’s in Accountancy from Windesheim and a master’s in Economics from the University of Amsterdam.
As CFO of BPA Group, Kasper is responsible for Finance and IT worldwide, focusing on strengthening financial performance, optimizing IT infrastructure, and ensuring sustainable growth.


With over 25 years of experience in the packaging industry, Bill Browne brings a wealth of knowledge and expertise to BPA. Browne joined from a leading global manufacturer and distributor of primary and secondary packaging supplies, where he played a pivotal role in identifying and introducing innovative solutions to a large, diverse customer base—driving significant revenue growth and profitability. His extensive experience and success in the packaging industry with a focus on secondary packaging automation and supplies makes him an invaluable addition to the BPA team.


Mark A Thompson joined BluePrint Automation Inc. in 2018 as the Service Manager. In his current role as VP Service and Aftermarket, he is responsible for the Service and Aftermarket business for both North and South America. Mark has 12+ years of experience in automation, controls, and customer service. His previous experience as a Field Service Engineer for a Fortune 500 automation company, Vice President for a system integrator, and President/Founder of a successful Automation and Controls business has allowed him to develop and grow the Service and Aftermarket business for BPA. He graduated top of his class from VECAP and Rockwell Automation’s Field Service Program. Mark also holds a Master Electrical License in the state of Virginia.