It takes 7 to 10 seconds to catch the attention of the customer – and if you want to make them interested, you need to think outside the box. Literally. You need to make the outer side of your box attractive enough so that they may trust what’s on the inside. Plus, considering that 2022 is the era of online shopping and quick buys, you need to ensure the box is good-looking to entice clients to grab it immediately.
But how do you strike such an impression right away? How can you make the product packaging attractive enough in order to be a success? It takes some planning and some attention to detail – but even so, you may easily turn the case packaging of the product into something really attractive. Here are a few tips to strike gold with your product packaging.
When it comes to creating packaging, there are a couple of steps that you should take. Here is what you have to do in order to make your packaging nice and attractive.
Before you even begin planning the design, you need to know exactly who you are designing for. Figure out who your audience is. Find out what they look for in boxes for a specific product. It would not hurt to check your competition and take some pointers from them – but make sure your ideas are original.
Do you want to place the product in traditional carton packaging? Or perhaps you want the classier tray packaging. Wrap-around packaging has also gained quite a bit of popularity. Regardless of your choice, remember that it needs to be as aesthetically pleasing as possible. Also, while it should be no copycat, it should still be exactly what your buyer would expect from you.
This is where the fun part starts: designing the product packaging. You should brainstorm a couple of ideas and sketches with what you have in mind. After that, make sure that you get feedback. It’s a big decision that will affect the whole line, so you need to be sure you make the right design choice.
You have decided on a package design now, so all that’s left is to determine what you’ll print on it. Some may decide to go with labels, whereas others may prefer digital printing. The latter option may be slightly more expensive, but it seems more streamlined and elegant – which is why consumers typically prefer it.
With that, the box design has been completed. All that is left for you to do is to use retail-ready packaging systems in order to box up your products.
Now you know the steps, so it’s time to start designing based on your ideas. Here are a couple of things that you should keep in mind.
The earlier you start, the more blueprints you’ll be able to make. Make up a few sketches, determine what type of boxing you want if you are planning to go for tray or sleeve packaging as opposed to your traditional style of packaging. Then, you may have some investments to make.
For instance, a tray packing machine may require some training before using it. Besides having to install it, you’ll also need to practice with it. By planning your box design as earlier as possible, you can get all the gear ready to put together a very attractive design.
If your box looks boring, the chances are high that your potential customers won’t even give it a second glance. For this reason, you might want to consider adding something special that makes it look different.
For some manufacturers, it can be an accessory to the box – for others, it may be the shape or color of the box. You should figure out what works best for you.
While we did tell you to make it special, we didn’t tell you to make it gaudy. When it comes to packaging, less is more – at least for some products. Look at the most successful brands nowadays; they are all sporting the minimalism trend that has spread worldwide. The idea is to make the package do its job, but without making it seem tasteless and flashy.
A package can be made using a tray packer or a cartoner machine. It may not have any special designs or a special accessory. Still, it can have a color that is attractive enough to make it appealing to people. By using color psychology, you may implant the idea that you want in the minds of your buyer.
Take Tiffany & Co. and their packaging, for instance. A ring box may have nothing but their name on the lid, with the box in the iconic light blue color. This shade may suggest trustworthiness along with elegance and wealth. It makes people think of “blue blood” – a person from the nobility.
Nowadays, everyone is all about trends – and the better they look, the more they will catch. Tray and sleeve boxes have gained a lot of popularity, especially for food products. They increase the visibility of the product, especially when the top lid is transparent. Keep the trends in mind – but make sure that you also focus on functionality and visibility.
In many cases, it’s not even the product that makes the sale; it’s the product packaging. So, it’s worth it to focus a bit more on this area and invest in it. Use the tips above to bring your packaging game up to the next level and increase your sales. And when you're ready, let BluePrint Automation help automate the packaging process for you.
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