In recent years takeouts and food packaging have been in the spotlight when it comes to many restaurants. The new pandemic and circumstances allowed the takeout industry to flourish, but at what cost?
Many restaurants are choosing new ways to promote their brand and remain eco-friendly with packaging automation and invest in the best products to protect their food.
If you want to learn more about the importance of food packaging and new trends in the industry keep on reading. We have all the details that will help you make the best choice for your business.
The way restaurants are packaging the food has become so much more than a way to transport the meal to the customers. With a new and innovative carton packaging food arrives at your doorstep in perfect condition, protected from bacteria, and ready to eat.
Here are a couple of reasons why food packaging is important and how product handling can help your business be more successful.
When you think of takeout food and packaging the first thought that comes to mind is how well the food is protected. In this period of active viruses, it’s crucial to have the best case packing systems available.
This guarantees that food like pizza, tortillas, and burritos are perfectly protected and safe to eat.
Many studies confirm that people love the appearance of the food and thus investing in the best carton packaging might be a wise decision. This way the food is not only protected, but with the right stand-up pouches, it looks amazing too.
Even though the consumers are ordering take-out, they still love the exclusive feel that restaurant food offers. So, never underestimate the power of visual appeal when choosing the right packaging for your meals.
If you ever ordered anything from the bakery or fast food like pizza or french fries you know how important the temperature is for the taste. People love the idea of hot and freshly prepared food, so packing with thermoformed trays is essential.
In addition, you might want to think about proper ventilation that will allow some of the steam to get out so that the food inside doesn’t become soggy.
Did you know that consumers are willing to pay up to 20% more if the packaging looks nice? This means your revenue will increase significantly if you invest in the right cartoning equipment.
Food just tastes better if the presentation is top-notch. This means you can charge more if you invest in fun and appealing bags and cups.
The ability to promote your brand on the packaging can be a huge plus for the restaurant. Branding all the products including the bag packaging can be a great way to establish trust with old clients and gain new consumers who see the advertisement.
Choosing the best eco-friendly packaging solutions can say a lot about your company and values. People love to feel like they are contributing, so they will choose a restaurant that thinks about nature and uses biodegradable end of the line packaging.
If the bags and boxes are carefully designed they can be reused and repurposed.
Now that we are familiar with the importance of product handling and packaging automation you might wonder how to choose the best one. This depends on several factors like the food you are selling, budget, and values.
Here are a couple of things you need to consider before deciding what case packaging works best for you.
Depending on the food you are offering the materials need to be appropriate. Think about the temperature, ventilation, and price when choosing the best bags and boxes for your restaurant.
You can choose:
Each option can be a great one, depending on the products and needs. In general, the best restaurants choose carton packaging as a favorable option. This is a great way to protect the food, maintain the temperature and be environmentally friendly.
If you decide this might be a good option for you make sure to invest in high-quality materials, bags, and cups to deliver your product.
Every beverage, fresh product, or baked goods need to be safe to eat by the time they arrive at the address. This means ensuring proper transportation and following all the recommendations when it comes to product handling.
This is why choosing sustainable and high-quality cartoning equipment can save your business and allow your customers to safely enjoy delicious meals.
Another thing to think about is the ability to leave your mark in a good way. Choosing packaging that is eco-friendly and biodegradable will save the environment, but at the same time, these products are great for printing and branding.
You can never have too much advertisement, so placing your logo on all the takeaway bags and cups can be a great marketing trick to expand your business.
Consumers love to be comfortable and efficient, so you need to make the packaging agree with this lifestyle. Takeout food is very convenient and allows customers to eat on the go and without spending too much time.
But, adding little details to the packaging that makes the eating process even more effortless can really increase sales. So, get creative and think about how your delicious food can be enjoyed even easier.
Packaging is so much more than transporting the food from your restaurant to the consumer.
It’s a way you represent your business and the opportunity to promote the product even more. This is why choosing the best products and packaging automation might be the boost you were looking for.
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