There are many cartoners available to simplify the food packaging process, and different trends come up every day thanks to technological advancement.
But with so many options available, how do you pick the right one for your business?
Customer demands evolve as technology evolves, and certain food packaging trends can easily appeal to specific customers. It could be the shape and design since the eyes first spot the packaging before the actual contents. For that reason, it’s good that different trends in food packaging are constantly entering the market.
It quite simply creates variety and options for the customers.
Many of our clients are keen to stay abreast with the latest trends, which is why we’ll now have a look at the top seven cartoning food packaging trends available now.
How’d you like customers to see the color of your products even they’ve been packaged? Well, many food and beverage products now come in transparent packaging, and you can also find them for beauty and skincare products.
Several automatic cartoning machines exist that can fold and seal products inside a transparent package, which creates a perfect visual presentation of the product.
Product designers can add other features to accentuate the brand colors and theme. Layers of designs with transparent materials often make the product incredibly attractive.
With the use of minimal design, this trend is also cost-effective. Fewer designs on the packaging mean a lower cost. However, the product will depend on strong colors to attract eyeballs.
It’s not news that the world is facing a global climate crisis. Businesses are constantly seeking ways to keep the wheels running while reducing their carbon footprint and plastic waste.
Plastic-free packaging is naturally the new hot thing in packaging.
Now, you can package your product while promoting sustainability at the same time. As a business, you’ll be a step closer to meeting your sustainability goals with eco-friendly packaging products.
Why not make the switch to a more recyclable packaging product?
Carton packaging presents the opportunity to use eco-friendly materials, thus moving away from non-biodegradable packaging products, minimizing packaging design materials, and minimizing waste as well.
Consumers often want their food packaging to have a personal touch. Custom packaging designs are a result of that because they bridge the gap between consumer needs and the product reality.
There’s been a recent upsurge in the growth of personalized packaging, and it’s safe to say that it’s becoming a trend on the global stage. Several companies with automatic cartoner packaging processes are using this feature, and it’s more applicable to big businesses.
Technology-enabled packaging is among the many “smart strategies” available today. They add value to food packaging, as customers with smartphones can easily interact with it for a more engaging user experience.
In addition, it creates a means of interacting with the customer by providing more information. Customers can visit online links to learn more about the product.
A good example of smart packaging is the use of QR codes.
A business with cartoning machinery can print this feature on the product packaging to provide the customer with some aftersales information. Savvy businesses can easily direct customers to their websites with smart packaging.
You can share information such as in-depth product details, blogs, promotional pages, and much more. Smart packaging solutions are flexible for all sizes of business.
Brands often have stories they would like to share with their customers, who in turn would like to hear the stories behind many brands. Story-driven food packaging meets that need by creating the means for brands to share stories.
Food packaging is becoming more interactive with this trend. Businesses can add extra value by entertaining a customer with a story, which will improve customer engagement and retention.
Tendencies that customers will retain the empty products are high. Customers are also more likely to return and share the experience. That will, in turn, attract more customers.
Brands like Pepsi plan to debut special products with QR codes and NFC tags, which direct customers to a site with exciting features such as augmented reality filters and behind-the-scenes footage.
Clear labeling with a simple design is a timeless trend. Many businesses are embracing minimalism, so why not goodbye to the days of cluttered and extravagant designs?
Simplicity is key.
Modern cartoner machines can simplify product packaging. Thus, removing excess packaging materials and using less. This saves the business cost and time as well.
Simple packaging design forces focus on the product’s value. Removing unwanted flamboyant artworks and graphics. Thus, creating an elegant design refreshing to the sight.
A business looking to cut costs should jump aboard trend. Reduction of the overall packaging process will translate into savings. It also reduces the workload on the cartoner packaging machine, which translates into more efficiency.
Feedback and product reviews are good for every business. It tells the business how customers feel about the product. Businesses can get that without using standard methods, such as customer surveys.
QR codes on products enable customers to quickly scan and leave a quick review in seconds. This creates an interaction between the customers and products. Customers appreciate this, knowing their opinion is valuable to the manufacturer. So with these tools, you can collect feedback from customers without conducting a survey.
In addition, businesses can save time and cost by conducting several surveys. This can translate to higher business growth since more reliable information is available for business decisions.
By applying these food packaging trends, your business can achieve more. There are several innovative options to choose from, but one key thing to remember is that the dressing up of a product can go a long way to increase its value. You’re addressed the way you dress. That principle also applies to products; the better the packaging, the more appealing it is. No matter your packaging choice, we can help you load into your primary and secondary container.
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